Built and led design teams, set vision, and established processes that balanced speed and quality. Partnered with executives to align design with business goals.
Led UX strategy, visual direction, and design language systems to help bridge brand and product experiences.
Led discovery, prototyping, and design delivery with a flexible, problem-focused approach. Fostered critique, iteration, and elevated craft across teams.
Translated design outcomes into measurable business results. Drove design-led growth, shaped brand storytelling, and differentiated products in the market.
Expertise
Brand
UX/UI Design
Design Systems
Ideation & Prototyping
UX Research & Testing
Studio Work
I'm also the founder of Sidhu Studio. Specializing in Fractional Leadership, Product Design and Branding for ambitious startups and growing companies looking for high quality design, without agency or in-house overhead.
