SJ Summit

SJ Summit provides high-voltage inspections and truck repair services — work that demands precision, durability, and trust. The brand needed to reflect those same traits: professional, visible, and built to perform.

We created a complete brand system — from logo and typography to truck graphics, apparel, marketing materials, and a new website. The identity combines clean, confident geometry with rugged utility, designed to hold up as well in a boardroom as it does on a job site.

The logo mark, with a subtle "SJ" is simple enough to read at speed on a passing truck, yet distinctive across print and digital. A bold yellow accent ensures visibility in the field, while a strong sans-serif typeface grounds the brand with clarity and confidence.

The result: a professional, unified presence that communicates expertise and reliability — whether seen on the road, in the yard, or online.