Brand Sprint
Deliverables
Logo, Art Direction, Apparel, Marketing Assets
Mockingbird Co.
Crafting the Mockingbird brand. The essence of quiet south.
A modern brand system rooted in southern charm. For Mockingbird, we built an identity that feels airy, timeless, and quietly confident — a blend of refined minimalism and warm familiarity.
The system spans three connected brands: Mockingbird Boutique, the flagship shop for curated goods; The Carriage House, an Airbnb that brings the brand’s interiors and aesthetic to life; and Mockingbird Studio, a consultancy that extends its design philosophy to clients. Unified by soft typography, natural tones, and spacious composition, the brand captures the essence of “quiet south” — calm, crafted, and unmistakably authentic.
