Whimble

Brand strategy | Brand Identity | Web Design | web dev

Overview

Whimble makes it easy to book reliable personal care at home, out in the community, and everywhere life happens. The company was moving from a scrappy MVP into a mature, subscription-based product, and the brand it launched with wasn't built to carry that weight. Sidhu Studio led brand strategy, visual identity, and a full website designed to convert, not just explain — from kickoff to launch in eight weeks.

Approach

Brand strategy came first — vision, audience, and competitive positioning, distilled into a set of principles that drove everything after it. Three creative directions followed, and the one we landed on became a full brand system: identity, typography, a greyscale palette lifted by an Aurora gradient, custom iconography, and applications across the business. Strategy through final brand system: three weeks.

The website followed the same brand — architecture, content, and full visual design across the marketing site, product pages, and a resource centre, built entirely in Framer.

What Shipped

Full brand strategy and positioning
Visual identity system (logo, type, color, icons, illustration, photography direction)
Interactive brand guidelines
Website: homepage, product pages, and resource centre, built to convert
Full Framer build, design through development

Full brand strategy and positioning
Visual identity system (logo, type, color, icons, illustration, photography direction)
Interactive brand guidelines
Website: homepage, product pages, and resource centre, built to convert
Full Framer build, design through development