Services
Providing ongoing support or focused projects, turning early concepts into real, testable product experiences. From strategy and flows to polished UI, senior-level product design helps teams move fast, reduce uncertainty, and reach clarity.
UX strategy and user flow development
End-to-end feature and product design
Rapid prototyping and validation
Conversion-focused redesigns
Interaction and interface design
Design system creation and expansion
Fractional Leadership
Fractional design leadership to help teams move faster with clear direction, hands-on guidance, and scalable systems. Supports growth and change by leveling up quality, coaching designers, and bringing structure to evolving teams.
Lead and mentor design teams
Oversee UX/UI quality and direction
Build scalable processes and systems
Align product, engineering, and design
Improve team clarity, and output
Support hiring, leveling, and coaching
Brand Design
For startups and growing companies, storytelling drives everything. Brand identities, websites, and pitch decks are crafted to clearly and distinctively tell a company’s story. Through focused projects or rapid design sprints, strategy, visuals, and systems are delivered to help teams communicate their vision, stand out, and scale confidently.
Brand strategy and positioning
Brand Guidlines
Logo and mark creation
Typography, colour, and visual language
Website Design
Pitch Decks
Half my career was spent in agencies designing brands and websites. The other half was inside a tech startup, helping build the product, the brand, and the design team from the ground up. That mix taught me how all the pieces of design fit together—how decisions in brand affect product, how product affects growth, and how the right team makes everything work.
Through Sidhu Studio, I help ambitious companies get that same level of thinking without the overhead of an agency or an in-house hire. I’m a jack-of-many-trades when it comes to design, and I’ve learned to move comfortably between strategy and execution. It keeps the work honest, practical, and aligned.
RAJ SIDHU